Marketing in the News - Presidential Campaign Ad

10 Second Biden Campaign Ad

First of All - Let’s not get too political. I respect all the views of my classmates. 

The reason why I chose this ad was because a lot of the things I see in the news... I honestly don't care about. That being said, I'm a clickbait sucker for anything presidential. Therefore, I found this campaign advertisement extremely amusing.

The Presidential Race is absolutely a “Current Issue,” and it is important to watch how Biden and Trump promote themselves through a Marketing perspective. A presidential candidate definitely falls under the category of, "Promoting Their Brand" Their brand being themselves.

This ad created by Joe Biden's campaign team was released on September 19^th on Biden's twitter. It went viral. As of today (10/10/20) the video has 18.2 million views and 867.5 thousand likes.

Here are several different links to watch the video:

Youtube: https://www.youtube.com/watch?v=o5N7dKgIqzo

Adage.com: https://adage.com/article/campaign-trail/watch-viral-10-second-biden-campaign-ad-trump-graciously-made-him/2282766

Fastcompany.com: https://www.fastcompany.com/90553007/this-10-second-trump-clip-best-biden-ad-2020-presidential-campaign?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss?cid=search

Why has this campaign ad been so successful?

Here was my three takeaways: This ad was short & to the point, clever, and funny. I'd like to analyze it even further; let’s start with how short it was. Ten seconds is perfect length for keeping your attention, and sharing on social media. When you are scrolling through your phone and you come across an advertisement your most likely not going to give more than ten seconds of your attention. Especially if you are from a younger generation, and are used to filtering through your social media.

Secondly, what is the Value Proposition of this Ad? What is the Biden campaign selling you and what are they promising? The answer is simple, it’s what trump is saying in the video. If Biden wins (According to the ad) Trump will never speak again. That is a funny idea a lot of Biden voters can support; Although, unrealistic. It is certainly not a traditional presidential ad. It’s clever, they took a statement made by trump and so perfectly flipped it and used it against him. Then finishing it with a picture of Biden smiling, this ad is funny! It might make you laugh, more importantly it sticks in your memory.

What would I change in the Ad? – I wouldn’t change the ten second thing, but I would release a full ad where after the 10 second ad is just the intro to the full-length ad where Biden talks about his plans. This would keep the ten second attention getter, and at the same time evolve to become something more mature.